Marketing
Harnessing marketing trends
Pivotal trends in marketing fall into two main categories – differentiation and innovating the customer experience,Ex-Nimans-er spawns video marketing firm
Paul Sherwood, who spend six years as Client Account Manager at Nimans, is urging channel operators to leverage the branding benefits of video marketing.Channel suffering from marketing talent shortage
Research from BT Wholesale has found that 89% of channel partners are struggling to maximise brand awareness in the industry, despite a strong perceived link between sales and marketing (90%).New era for marketing
It’s crunch time for cookies so marketers are advised to prepare for a wave of fresh thinking and changes in consumerNew world requires sales and marketing convergence
The changing cloud communications market and ongoing need for digital transformation required sales and marketing teams too pool their expertise, says Pragma.Channel favourite Maddie is a hero again
Maddie Hinch, a star speaker at the Comms National Awards in 2018, has repeated the Olympic heroics that secured golPromptVoice monetises in-queue and on-hold audio
A new platform rolled out by PromptVoice enables users to self-serve bespoke IVR, in-queue and on-hold audio compilations via a white label portal.Overhauling traditional sales and marketing approaches for a strategic advantage: By Cherie Howlett, CMO, Jola
Overhauling traditional sales and marketing approaches for a strategic advantage: By Cherie Howlett, CMO, Jola24 Seven Cloud partners with AudPro
24 Seven Cloud's incorporation of Audio Productions UK's white labelled Music-on-Hold and on-hold messaging service is a boost to customer brand building, according to Ben Kearns, Head of Channel SStrategic marketing
Brands and marketers are under more pressure to adapt than at any other time.
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