Kaleidoscope

  • Striking the balance between automation and the human touch

    The face of customer service has changed significantly in recent years. The pandemic heightened expectations and changed how end users wanted to interact with brands. A seamless omnichannel experience is now the minimum expectation.

  • Apprentice army helping channel fight skills gaps

    It is well documented that the growing skills gap in the workforce has the potential to slow the UK’s recovery post Covid-19. With competition for candidates at an all-time high and employers penning contracts that will keep their valuable skilled workers in place for the foreseeable future, recruiters cannot rely on the luxury of hiring the complete package.

  • Is the channel back to its fundraising best? You bet it is!

    It’s broadly accepted that philanthropic business models work. They make companies look beyond meeting their KPIs and generating profit to build more generous, positive workplace environments. Employees feel proud to be part of a team that is making a real difference to the lives of those in need and are more likely to view the company in a good light as a result.

  • Rising energy prices threaten post-pandemic IT spend

    Soaring energy and fuel prices have blindsided organisations across all sectors in the UK and forced two comms-based quandaries to the forefront of business planning. The first question surrounds the working from home trend.

  • A hybrid events calendar brings the best of both worlds

    With the UK’s vaccination campaign working to contain the worst effects of Covid-19, the ICT industry is itching to fill the calendar with live events, awards dinners and networking gatherings. But this does not spell the end for digital events.

  • Sales and marketing working together score more goals!

    Sales and marketing are traditionally two distinctive approaches to the same end – yet all too often operate in silos. Marketing is strategy and lead generation; sales is the implementation of that strategy.

  • Power shifts towards applicants in the pursuit for the best talent

    The job market is recovering post-Covid with the number of employees on payroll now well exceeding pre-pandemic numbers. Conversely, acute skills shortages have pushed vacancies to record levels with the number of unfilled roles in the UK currently sitting above 1.1 million.

  • 2022 goals: Setting out strategy in the era of uncertainty

    Whilst the pandemic has warped and moulded the world of business around us, the ICT channel has continued to transform despite two years of tumult and disruption.

  • As competition ramps up, don’t get lost among the crowd

    As we navigate one of the most competitive moments in the history of our industry, business leaders must find ways to differentiate their offering and create brand loyalty.

  • It’s time to turn rising cyber threats into opportunities

    The cyber-threat landscape never stays the same.