Ex-Nimans-er spawns video marketing firm

Paul Sherwood, who spend six years as Client Account Manager at Nimans, is urging channel operators to leverage the branding benefits of video marketing.

Sherwood now serves as Director at Seven Video which has existing relationships with CityFibre and more than 25 existing IT & Telecoms customers across the UK.

“Across all industries, corporate videos can be uninspiring if not planned properly, even though there are brilliant stories within every business,” he said.

“For channel businesses to gain the best return on their investment in video marketing, the content must spark interest from its audience, especially in social media to cultivate organic leads, engaging viewers so they’re driven to interact with the business.”

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