The new and unified Dell EMC Partner Programme has gone live, aiming to reward those channels who drive new business, create service sales (inclusive of consulting, deployment, support and education services), do training and sell the full portfolio.
The new program tiers which are designed to 'elevate Dell EMC Partners over competitors' and offer ways to level-up, are Titanium, Platinum and Gold, as well as a new status level within the Titanium Tier, Titanium Black by invitation only.
While it says that two-tier is a 'key component to help our partners deliver for their customers and Dell EMC is investing to grow this business', it says it plans to consolidate the list of distribution partners in the new program, and partner more closely with key global distribution partners who are 'placing bets on the company'.
Dell EMC will therefore maintain a smaller set of local distribution partners by country.
The distribution program offers base rebates, growth accelerators based on targeted partners and lines of business and services rebates.
In addition, earned quarterly market development funds (MDF) can be spent on activities such as enablement, demand generation and headcount.
All distribution partners that are authorised by Dell EMC will be granted status as an Authorised Distributor, which each will maintain by meeting annual minimum revenue, services penetration rates and training competencies requirements
Michael Collins, Senior Vice President, Channel, Dell EMC EMEA, said: "We are truly providing the means and the opportunity along with the recognition and profitability that our partners want and deserve. We're 'all in' with our partners and invested in their success."