The task of setting the future strategic direction for Simwood Group's UK and international operations has in large part fallen under the auspices of former LINX CEO John Souter who has joined the Bristol-based comms firm's Board as a Non Exec Director.
"John will play a key role in assisting the delivery of Simwood's expansion plans, providing independent analysis of, and input to, the company's activities in all territories," stated Chairman Grahame Davies.
"This appointment is an essential step in strengthening top level oversight and adding experience in implementing controls befitting a larger multinational business.
"John will bring a fresh and uninhibited approach to our strategy."
Souter joined Simwood following an 18 year stint as Chief Exec of LINX, the London Internet Exchange.
He is credited with expanding LINX to the USA and supporting activities globally, helping to create what is claimed to be the world's largest member-owned Internet Exchange Point with over 900 ISPs and carrier members in 80 countries.
Souter added: "I have respected Simwood's attitude, approach and ethos for many years and will bring a focused and diligent approach to its business."
Simwood Group comprises the wholesale arm Simwood eSMS, operations in the USA and the hosted voice platform Sipcentric.
The company was founded in 1996 and services over 200 wholesale customers in more than 52 countries.