ConnectWise adds CX analytics with SmileBack deal

ConnectWise has added customer experience analytics to its Asio Platform following the acquisition of CX solution provider SmileBack

SmileBack's surveying and reporting tools are designed to help MSPs gauge and improve customer experience by providing instant feedback data. 

“With quantitative and qualitative customer insights, our IT solution provider partners can improve the efficiency of their operations, retain more customers and go to market more effectively,” said Chris Timms, EVP of growth, ConnectWise. 

“The immediate visibility into customers’ perceptions is important for recognising what businesses are doing right and where improvement is needed."

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