Fidelity Group is continuing its sponsorship of a number of top-flight rugby players despite the ongoing impact of Covid-19, which has decimated the sporting calendar.
The solutions provider signed a deal with Argentinian international forward Tomas Lavanini of Leicester Tigers last season and for the Premiership season ahead is backing South African flanker Kobus van Wyk and Dragons scrum half Luke Baldwin.
The relationship with Leicester Tigers came about after Fidelity won a tender for a new Gamma telephony solution backed up by an Akixi monitoring system for Leicester Tigers and were invited to sponsor a player as part of the deal.
“Through this journey we were invited to become more involved with our clients and become a part of the rugby family,” said Marketing Manager Niki Foote.
“We felt this opportunity would fit perfectly with our values of loyalty, trust and delivery, and sport is a passion with so many people in our company.
"Matthew Farr, our Welsh business development manager has a passion for rugby both on and off the field which led to the involvement with Dragons in Newport.”
Fidelity implemented its IoT system Buddy Ohm to monitor Dragon’s energy usage which will be particularly important with so many games taking place under floodlights.
“These sponsorships give us some great exposure across the UK and we’re looking at working with more clubs and various sports in general where we can bring our expertise to support these clubs during these challenging times,” added Foote.