In a bid to accelerate its international digital presence and online search visibility M247 has appointed Musa Aykac as Head of Digital.
Currently, M247’s global outreach extends to over 20 countries, with networks connecting to all of the key financial hubs including London, Singapore, Zurich, Frankfurt and New York.
The role was created to ensure that this development will continue through digital acquisitions both in the UK and internationally.
Aykac will be based in the London office, creating a data platform which will help identify behaviours and patterns of customers, as well as delivering an online digital experience using ad targeting to direct both new and existing customers to the website.
"He will also be responsible for creating a global acquisition engine, allowing for multi-lingual queries to be handled effectively.
Prior to his appointment, Aykac worked with M247 for two years as a contractor, tasked with migrating multiple acquired businesses and websites without causing loss of visibility.
He said: “The first interaction a potential customer will have with any company will be the website and digital acquisition engine. It is at this crucial point where you can win or lose business without even speaking to a single person.”
Jenny Davies, CEO, added: “Developing our global acquisition engine will ensure that we are increasing our customer reach, while also effectively communicating about the services we can deliver when they interact with our website.”