Masergy ramps up channel expansion campaign

Masergy's channel expansion campaign continues at pace as it seeks to work with more than 150 partners by the end of the year, building on the near-80 existing partners, half of which were recruited during the past 12 months.

The provider of managed SD-WAN, cloud communications and managed security solutions has also gained traction in developing its alliance relationships in Europe, including its Global premier partnership with Cisco in the collaboration space.

EMEA MD Steve Harrington (pictured) said: “We’re amplifying partner revenue capabilities and driving new opportunities in the channel. 

"In order to continue this success, the UK account management team has doubled, and we’ve bolstered our partner training programmes."

Masergy has focused on account mapping, business planning and joint marketing programmes with channel partners.

"Through a series of on-site and virtual training plus product and technology specific certification programs, partners are equipped with specialist knowledge and the means to sell and promote solutions to enterprise customers globally," added Harrington.

In a key hire designed to manage channel growth, Emily Nerland has joined to head up the UK channel account management team. 

She brings much experience of the UK channel having worked for a number of service providers.

Nerland stated: "The market opportunity for our partners is boundless and we are positioned to help them achieve their goals."

Rob Merhej, Director of Channel Sales at AVANT and a Masergy partner, observed: “With organisations looking to harness the cloud and digitally transform day-to-day operations, it’s become more important than ever that we make networking as secure, reliable and effective for our clients as possible. With this in mind, our relationship with Masergy is fundamental.”

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