In the unsettled economic climate resellers are missing out on new revenue opportunities according to channel first movers now offering Payments-as-a-Service (PaaS).
“Moving into PaaS has been a great decision for our business,” reports Paul Leonard, Director at The Sprint Group.
“Payment solutions and customisable offerings are allowing us to cater to the unique needs of our clients, which will result in increased client satisfaction and retention,” he said.
Mark Grice, Head of Customer Success at PaaS provider Fidelity Group, claims payment services will give resellers the edge over competitors as the ever-growing challenge to become a centralised supplier picks up.
“Offering comprehensive payment processing solutions demonstrates a commitment to meeting clients' needs, enhancing the reseller's value proposition and competitiveness in the market. It also opens cross-selling opportunities and allows resellers to capitalise on the growing demand for digital payments and e-commerce services,” he said.
Fidelity Group led the march into payments market late last year after forging agreements with the leading merchant banks and ISO providers, meaning reseller partners like BTT Comms now have access to a ‘Payments in a box’ service via a dedicated portal.
"We have expanded our business and unlocked new revenue streams, so I can confidently say our move into PaaS has been a rewarding one,” said BTT Director Shiv Passap,
Fidelity Group Sales Director James Shraga (pictured) is urging more resellers not to miss out on the merchant services market opportunity in the light of current economic conditions.
“Real time payments are increasingly important for managing liquidity and working capital in all organisations, whatever their size, but for the SME sector in particular, cash management is critical. For trade and retail customers, being able to perform a ‘request to pay’ and ‘request payment immediately’, will become even more important going forward in the ongoing cost-of-living crisis,” he said.