A new range of O2 voice and data SIMs introduced by Jola enable partners to compete directly with carriers, said the firm.
"Channel partners selling voice and data SIMs to SMEs and large corporates often find themselves up against the carriers directly," stated Lee Broxson, Sales Director.
"Savvy buyers are looking to channel-only mobile suppliers for competitive packages and a differentiated offering. End users are looking for the best deal and a way to avoid paying large data overage bills.
"The new O2 products strengthen our channel-only mobile proposition.”