BT Wholesale’s launch of Teams Phone Mobile is a timely solution for resellers wanting to tap into surging demand for UC and collaboration tools, says Channel Director Gavin Jones.
With demand for collaboration tools increasing, along with the rise of flexible working, growing dependence on business smartphones and over 70 per cent of Microsoft Teams users relying on mobile apps, there’s a market gap for solutions like BT Wholesale’s Teams Phone Mobile, claims Jones. “Microsoft Teams has more than 320 million monthly active users and is the collaboration tool of choice for many organisations,” he stated.
“Most businesses know that the age of the desk-bound phone system is a thing of the past. Hybrid working is the norm and UCaaS delivers streamlined communications and collaboration tools. Adding mobile capabilities enhances the offering further, and channel partners can establish themselves as indispensable technology enablers if they can provide it.”
Jones believes that the combination of Microsoft Teams and EE in Teams Phone Mobile enables partners to effectively turn demand for mobility into new revenue streams. “With 99 per cent UK 4G coverage, growing 5G coverage and 24/7 monitoring for security, Teams Phone Mobile delivers seamless on-the-go communication that supports customers with client retention, stakeholder engagement and, ultimately, business growth,” stated Jones.
He says solutions like Teams Phone Mobile also provide an opportunity for customers to consolidate redundant fixed line and mobile services, alongside delivering more collaboration capabilities, greater call reliability and a unified experience that brings call history, unified voicemail, status options and one number across all Teams devices. Organisations can also extend their corporate policies, such as recording, to ensure complete customer communications records, while users’ personal numbers are kept hidden.
“There are lots of additional value adding services partners can provide to supplement revenues,” commented Jones. “For example, AI-driven analytics provides a greater understanding of customer behaviours through delivering actionable insights from communications. And call management capabilities, such as intelligent routing and interactive voice systems, ensure that inbound calls are handled efficiently, reducing wait times and enhancing the customer experience.”
Jones also cited additional revenue opportunities from fraud prevention tools that boost protection against increasingly sophisticated threats. “Channel partners should use the deep understanding they have of customers to consider how else they can drive the most from Teams Phone Mobile, and then work closely with vendors to build comprehensive propositions,” stated Jones.