How to ace your marketing in times of crisis: By Candice Cunliffe, Managing Director, F6 Agency

It is true that channel players are unsung heroes at this time of uncertainty. Through the products and services you provide, you’re keeping vital services like the NHS going. You’re helping to stock the shelves in the supermarkets. And you’re keeping businesses across the nation alive by giving them the means to survive, as people work from their remote offices and services move online. 

Which is why it’s critically important for you to keep talking to your customers and raising brand awareness, especially now that we’re in full lockdown. 

In other words, you need to keep acing your marketing. If you let your outreach, your conversations and your efforts slip, your competitors will surge ahead and fill the void you’ve left. 

And if you let your brand regress it’ll be far harder to start over once this is all said and done. Importantly, the brands who do it all well are the ones who’ll be remembered when we’re on the other side of this crisis. 

The show must go on - and the revenue must keep flowing

Through everything you provide, you’re equipping the nation to go digital, but have you gone fully digital yourself? 

Whether you’re looking to retain customers or attract new ones, face-to-face meetings are no longer an option for your sales team. They need digital support, and you’ve got to intercept your customers where they’re gathering the most - online.

That means getting your website to the top of Google searches; reacting and engaging with your audience on social media; hitting your clients’ inboxes with snappy emails; reacting content that shows them you’re the answer in these uncertain times; and hosting virtual events that bring the industry together - all because the show must go on. 

And doing it all quicker and better than your competition is key. 

It’s early days, but things will change as the weeks go on, and the brands who nail their marketing now will earn the lion’s share of recognition, trust and revenue.  

That’s where we come in. We specialise in working alongside you to maximise your presence, connect you with customers, and win in the highly-competitive online world. 

Want to know more? Head over to our website and see what we can do for you - 

Your brand needs to stand out now more than ever. 

Let’s get to work. 


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