IT hardware sales surge on move to home working   

In his first live Coronavirus address to the nation on March 16th The Prime Minister urged people to work from home where possible, avoid non-essential travel and engage in 'social distancing'. 

Far stricter measures followed and as Britain locked down certain IT product sales hit an upward trend with UK consumers doubling the number of monitors bought during the week ending 14th March, according to market research firm Gfk.

It says the sales spurt represented a 133.9% hike in volume and 132.3% rise in value.

Sales of keyboards also jumped during that same week, registering year-on-year growth of 68.8% in value.

Pointing devices such as track balls, stylus pens and mice also rose, driving a value growth of +29.7% compared to this time last year.

Communication devices leaped 29.4% in value year-on-year in the same week, driven by sales of routers, repeaters, port replicators and docking stations.

Kelly Whitwick, UK Retail Lead for Market Insights at GfK, stated: “Following the Government instruction to stay at home and avoid crowded places, IT manufacturers and retailers witnessed a sales uplift as home-bound workers rushed to invest in IT equipment.”

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