BT is to create 1,000 permanent UK jobs as it works to meet its commitment to answer more than 80% of BT Consumer customers' calls from within the UK by the end of 2016.
BT's Consumer division has already filled an extra 1,000 roles in its UK contact centres to enable it to service more of its consumer customers in the UK.
The company will beef up its numbers by the extra 1,000 between now and April 2017.
The first place to benefit from the announcement will be Swansea where the company will recruit an additional 100 customers service roles to add to the 50 extra advisors recently hired at the site.
The rest of the jobs will be spread across the UK at BT's other existing contact centres. Further details will be announced in the coming months.
All of the jobs will be frontline roles in customer care.
The company wants to recruit new advisors to answer customers' queries, as well as apprentices and some graduates.
Libby Barr, MD of Customer Care at BT Consumer, said: "We announced in September 2015 that BT Consumer is going to answer more than 80% of its customers' calls in the UK by the end of 2016 and this means we need more people in our UK contact centres.
"We will have created 2,000 permanent UK jobs by the end of this process, including agency transfers, which is a fantastic boost for the UK economy and many regions where we are already a significant employer.
"Our advisors have recently agreed to support our investment back in the UK by voting to adopt a new work pattern to ensure we have more people available to answer calls in the UK at weekends and in the evenings."
BT Consumer is spending an extra £80m over two years to boost performance, in addition to the hundreds of millions of pounds it spends each year on service.