Diversity key to connecting with customers, says Exertis

Global technology distributor Exertis has launched a set of diversity and inclusion initiatives to strengthen the organisation and better relate to customers’ needs.

Vishal Chhatralia, Exertis’ Global Chief Digital and Marketing Officer, said: “In these times it will be those that are able to see and empathise with their customers’ needs who will win. We must continue to build a diverse organisation, which matches the diversity of those customers and partners who we serve.”

To achieve this goal, Exertis has focused on recruitment from diverse backgrounds and education programmes to help encouragement and inclusivity across the company. 

It has also increased maternity, paternity and adoption packages and offered flexibility in terms of location and hours.

The tech distributor also spotlighted the importance of diversity for company growth. 

Chhatralia added: “Where we have more diversity, we see within our organisation that we have better and more non-linear ideas and innovation driving growth. 

"Organisations, irrespective of industry, perform better with greater diversity.”

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