Video case studies on the benefits of UC both reflect growing demand for end user visual marketing material and more effectively showcase resellers and their propositions, according to the video's maker Pragma.
The first case study focuses on F1 racing team, Sport Pesa, and highlights how the introduction of Ericsson-LG’s UC platform has helped improve team-wide communication and collaboration.
It sheds light on how fixed-mobile convergence ensures uninterrupted communication between their base in Silverstone and their field-based team that travels to 21 countries to take part in F1 races each year.
The second details how Ericsson-LG's UCaaS solution has helped London Borough of Enfield-based Millfield Arts Centre to manage communications across its six venues spread over five different sites.
This includes how the borough reduced costs by switching to VoIP, how insights helped decrease the number of lost calls, increase bookings and improve scalability.
Will Morey, Sales and Marketing Director at Pragma, said: “At a time where over 70% of customers prefer to learn about a product by way of video, these case studies are an impactful way of demonstrating the benefits of Ericsson-LG’s unified communication system.
"We wanted the reseller community and their customers to see the systems at work and we’re excited to share these stories with them”.
Graham Powling, CEO of The Network Communications Group, added: "The launch of these case studies help resellers with marketing challenges while helping them showcase their businesses."
Two versions of the case studies have been produced to highlight the benefits from technology partner and reseller perspectives.