The upshot of a link-up between Pragma and marketing management consultancy Think Beyond is that partners benefit from extended marketing support including analysis of their marketing activities, strategies and systems.
Pragma Sales and Marketing Director Will Morey said: "This collaboration will broaden Pragma’s marketing support capabilities, and enable us to provide partners with strategic marketing support in addition to the assistance we provide with collateral, webinars, events and digital marketing.”
The partnership will also see Pragma co-developing a series of guides to help comms resellers overcome the marketing challenges identified through its recent market survey.
Mercè Cozens, founder and MD of Think Beyond, said: "With nearly a third of B2B companies claiming to have no formal marketing plan, the work we do together will help comms resellers embrace a more strategic approach to marketing."