The introduction of Gamma's refreshed onboarding programme a year ago has paid off with 100 new partners recruited since launch, prompting the company to set up a business unit dedicated to running the operation and orientating resellers such as Ensign Communications more quickly.
Ensign Sales Director Chris Byrne commented: “The sign-up, sales enablement and product training processes are logical and seamless; and the self-serve element allows us to hit the ground running with Gamma’s product suite.”
Gamma decided to grease the wheels of its channel recruitment process 12 months ago to meet, in large part, demand from a growing posse of IT resellers and MSPs wanting to move into the cloud voice market as a Gamma partner.
A key design element of the programme is to arm new recruits with knowledge of Gamma's products via self-training tools including the online knowledgebase and training hub, the Gamma Academy and self-serve lead generation marketing platform called Accelerate.
Gamma’s Head of New Business for Channel Mark Lomas (pictured) added: "The programme was designed to make Gamma’s new business processes more efficient across the board, allowing us to ensure that as our partner base grows we retain our focus on partner relations.
"With Gamma personnel on call and partners encouraged to self-train using the online self-serve portal, the new programme has allowed partners to drive sales straight away."