Daisy merges partner serving businesses to create £200m 'Super Aggregator'

The merger of Daisy Group’s channel serving divisions into a £200m business creates the largest partner-only organisation in the channel. The three separate Group entities formerly known as Daisy Wholesale, Daisy Distribution and Daisy Worldwide have combined their portfolios, platforms and teams under the just-launched name and brand.

The rebrand, which was unveiled on April 30th with a new logo and website, is the culmination of a six month integration period in which teams and portfolios were brought together into a single hub to simplify how partners transact.

“The new Digital Wholesale Solutions business has been given complete autonomy to focus on partners while retaining the financial benefits of being part of the wider Daisy Group of companies,” explained CEO Terry O’Brien, who was formerly Daisy Wholesale MD.

“The IT and comms market is characterised by fast change and we are responding to this by evolving our business to become more capable and valuable to our partners, whether they are comms, IT, cloud specialists or more generalist MSPs.

“With our combined skills and capability I have a vision for our new business to become the channel aggregator.”

CDO Nathan Marke added: “Growth is coming from digital infrastructure, fibre, IP, cloud, SaaS and mobility. Therefore to capture growth resellers need to be selling the right products to the right businesses.”

Pictured (l-r): Nathan Marke and Terry O’Brien

Exclusive interview: O’Brien and Marke on what the merger means for partners


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