A Future-Proof Software Strategy

Choosing the best-of-breed software is always the best option, right? Not always. Just because it’s the best for some doesn’t mean it’s the best for you or the nuances of the channel. Whether it’s your CRM, billing platform, service desk, or another part of your ecosystem, a strategic approach should always be taken to maximise ROI and set you up for success.

So, how do you go about choosing the right software? Instead of adopting the shiniest newest tool or the first option on the search engine results, take a step back and assess your needs. What are your business goals? What pain points do you need to address? What functionalities are non-negotiable? Once you have a clear vision, it’s time to do your homework. Research different options and read reviews from companies who operate similarly to yours.

Next, consider value. It’s not just about the cost of the software; it’s about the potential cost of choosing the wrong software. Look beyond the initial price tag and assess the potential value each solution brings to the table. Will it help you increase efficiency, boost sales, or reduce costs in the long term? Will you need to hire additional staff or a third party to help manage it, or even carry out development work in the future? Remember, saving a few pennies now could end up costing you thousands down the line.

Speaking of costs, beware of hidden expenses. Some providers lure you in with attractive pricing plans, only to hit you with hefty fees for essential features or technical support. Before signing on the dotted line, carefully review the pricing structure and any potential add-on costs.

As your business grows, whether organically or through mergers and acquisitions, your chosen solution should be able to scale with you. Can it accommodate an increased user base? Can it manage sub[1]companies and multiple sites?

Lastly, don’t just focus on features. Always consider the bigger picture. How reliable is the provider? Do they want to understand your challenges and goals? What level of support do they offer? Will they help train and gain buy-in from your team? Do they encourage feedback and continuously improve the solution? Do they understand how the ICT sector operates?

Of course, there are always risks when implementing new software and processes. However, carefully considering your options and choosing a CRM like The Layer, made for telecoms and IT companies, can reduce the risk of wasting time and money. If you’d like to discuss how to unlock new levels of increased efficiency, productivity, and profitability, visit www.thelayer.com  today.

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