The launch of a single platform experience, move to a cloud-first brand and retirement of the DWS and Union Street names meets the needs of partners seeking greater simplicity, says CEO Terry O’Brien and COO Nathan Marke.
O’Brien and Marke (pictured) have set out how the firm’s brand repositioning and new unified Cloud Market experience provides a growth platform for technology resellers as they evolve into digital MSPs.
O’Brien explained that Giacom aims to drive channel growth by addressing two major problems faced by technology resellers and MSPs... how to effectively offer a broad range of products and services, and how to find more customers.
“Our strategy has two goals,” he stated. “First is to be a one-stop-shop and the launch of our unified platform experience is the start of this journey, creating one portal through which partners can access comms, cloud, hardware and billing.
“Secondly, the channel finds it hard to get noticed by potential customers. So we are using our scale and presence in the market to advocate for our partners, ensuring SMBs and Government are aware of the channel as a powerful force to drive UK productivity. Getting the channel noticed opens a £5bn growth opportunity.”
Marke added: “DWS evolved as a wholesale telecoms provider but today our business is so much more than that.
“In a couple of years more than half of our sales will be cloud software. It’s a journey the channel needs to go on.”
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