Our new Partner of the Future research highlights the need for end users to balance emerging and mature technologies while encouraging channel partners to offer industry-specific solutions. The results clearly show that successful channel partners adapt to meet the core needs of end users and anticipate future priorities to win new business.
Many channel partners acknowledge they could get closer to customers. Our research shows that 67% find understanding their customers’ current and future needs a challenge, while 28% reported difficulties in identifying the best solutions for their customers.
These challenges emphasise the importance of building strong, consultative relationships. Many channel partners already dedicate time to understanding their customers’ industries, pain points, and strategic goals, deepening this understanding can enable them to offer more tailored and impactful solutions. This approach will ultimately enhance their role as trusted advisors.
We recognise the opportunities that await as channel partners adapt to new end-user demands. That’s why we’re committed to supporting you at every step, helping you gain a clearer understanding of your clients’ needs.
We’ve built our suite of services from the ground up, to deliver the tools and knowledge you need to succeed. We help our partners analyse their current approach and offer tailored customer acquisition plans and marketing support. We also provide ongoing business support, and our dedicated partner support team is on hand to provide guidance, answer questions and help navigate complex customer challenges.
The future for channel partners is clear. The focus is no longer solely on the hardware and software you deliver, but on the added value that supports your customers’ broader goals.
Discover how Vodafone Business can help you meet and exceed your customers’ expectations. Together, we can build a stronger, more successful future for your business and for your customers.
