Partners scale up growth

Onecom’s evolving and high profile collaboration partnership with Vodafone is to ramp up further as the company seeks to build on big gains made by partners in the mobile space last year.

As well as Onecom’s thriving relationship with Vodafone, Onecom Partners Managing Director Adam Cathcart also credited partner growth in large part to its 2023 launch of the Strategic Partnership programme which again leveraged the Vodafone link-up to further support partners looking to exploit the mobile opportunity for the first time, or those wanting to expand their existing mobile business. “In 2023 we saw ambitious businesses engage with mobile opportunities to win new deals, consolidate their bases and optimise usage across their estate,” stated Cathcart. “We are ensuring that partners with an appetite to scale have the tools to succeed.”

Cathcart also reported strong growth for partners migrating users to FTTP and SOGEA ahead of the ISDN switch-off, again supported by the Vodafone relationship and the Strategic Partnership programme which gives partners access to value added services such as managed billing, white labelled support and a marketing concierge.

“The partnership with Vodafone has been highly beneficial for our partners,” commented Cathcart. “We’ve been able to expand our portfolio and offer commercially competitive solutions. We also work with Vodafone to develop ideas and initiatives to support partner growth, whether it be partner events or marketing support. This not only enhances their competitiveness but ensures they receive robust support and resources to thrive in a competitive marketplace.”

Cathcart pointed out that Onecom’s relationship with Vodafone supports both dealer and wholesale models, providing partners with a level of flexibility for each customer. The latest evolution in the partnership includes an enhanced five year strategic agreement to deliver mobile airtime, 5G, Internet of Things and digital connectivity solutions. “This has been filtered through to Onecom Partners and enables us to pass through those benefits to our channel,” added Cathcart.

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