Nearly three million households in Britain have ditched their home phone in the last five years creating more digital sales opportunities for the channel.
According to research by accessory company Wrappz, based on Ofcom data, 90% of people cited mobile communications as the reason for switching off home landlines.
If current trends continue then almost half of all households in Britain will have dumped their landlines by the end of the decade, favouring digital methods of communication.
The east of England had the highest rate of decline for households with landlines whilst people in the East Midlands were most keen to hold onto their home phones.
Wrappz Director, Liam Williams said: “While our research highlights that many of us are transitioning to more digital methods of communication, it is important to remember the many benefits of having verbal conversations.”