Full Fibre plants tree for every new order

Full Fibre has pledged that for every order placed to upgrade to full fibre broadband, it will release the funding required to plant a tree in one of the world’s endangered tropical forests.

CEO Oliver Helm said: “We are rightly measured on our environmental impact and are continually challenged by our investors to find ways to reduce our work’s effects on the natural world.

“This is front and centre and scrutinised as seriously as more conventional economic metrics like our sales or coverage, and it’s a challenge we embrace wholeheartedly.”

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