Tom O'Hagan is calling on resellers to up their game in 2017 and become trusted advisors to British companies in danger of missing out on the digital revolution.
The Virtual1 CEO believes UK businesses are embroiled in a digital arms race, where innovation, driving down costs and increasing speed to market are critical to success.
"This drive represents significant opportunities for the channel. Investment propositions have not been easier than they are now, with 'As a Service' models removing CAPEX objections. Those UK businesses who fail to innovate and invest will be left behind, and ICT resellers are ideally placed to become their trusted advisors."
O'Hagan says Virtual1 is significantly investing in its network and services models to ensure partners have the tools they need to capitalise on these opportunities.
"2017 is going to be a highly significant year for Virtual1 and our partners. Over the last 12 months we have been working away quietly to implement one of the UK's most advanced networks, fully software defined.
"We have automated provisioning and change management throughout, and in Q1 of 2017, we will start to open up this control to our partners, allowing them to implement configuration changes directly to their client's solutions. Our partners will truly become the masters of their own service experience."
O'Hagan is also claiming an industry first by adding MPLS ordering to Virtual1's 1Portal from February.
"This will dramatically streamline the quote and order processes for our partners," he added.