One programme, one focus - one to watch: That's the upshot on Avaya's new mid-market partner scheme, called iConnect, designed to funnel partners through a week-long speed learning course that arms resellers with 16 Avaya accreditations and the know-how to confidently march into the mid-market - in return for a 'small investment' from partners.
The packaged programme shifts up a gear from the piecemeal approach to achieving competency and will be rolled out across selected European markets throughout the end of 2013 and into 2014. It bundles targeted sales, marketing and technical training and support, and accelerates the process of getting partners trained, certified and selling to customers in this segment, according to Avaya.
In more detail, sales training will be conducted by regional Avaya and distribution sales experts, and also in the mix is support for vertical positioning in healthcare, education, manufacturing and professional services. Also offered is on-site and hands-on training with working demo kits ready for deployment at the end of the session.
Exclusive marketing and training tools along with website content syndication and access to premium content and end user events organised by Avaya are also included in the scheme.
Michelle Jones, EMEA Channel Development and Marketing Director, Avaya, said: "As dynamic organisations, mid-market companies have been emerging as a ripe opportunity for some time now. While markets have been flattening more generally, the mid-market continues to defy the downturn.
"It's widely known that medium-sized businesses offer high growth opportunity with faster time to cash, but this market continues to be underserved. We've created Avaya iConnect to give partners quick and easy access to all the training they need in one place so that they can really take advantage of this lucrative market opportunity."
Existing partners such as Aurora Networks, Capstone, G3, iQual and Pennine Telecom have already signed up to the programme.
Niall Anderson, Sales and Marketing Director, G3 Communications, added: "The mid-market is a special sector and it has many distinct characteristics associated with growth by innovation. For the channel, it not only presents a large opportunity with good return on effort and shorter sales cycles, but it's also more resilient to economic recession. For me, iConnect has the clear focus and solid execution plan required to help partners penetrate this market. It has given us an effective decision-making framework, which is then underpinned by investment in new resources and programmes."