Straight Communications, a new business telecoms firm launched in Northern Ireland, does what it says on the tin and is on a mission to do away with confusing jargon and provide no-nonsense solutions.
With a consultative approach Straight aims to help businesses make the best use of the latest mobile, landline, phone systems, broadband and IT solutions.
The company, headed by Managing Director Adrian McCourt, has ambitious growth plans and with new custom-designed office the company has employs 16 people so far with plans for additional employment growth in the coming months.
McCourt said: "We work with key partners across the business telecoms space and our flexible approach means we will recommend the solution that delivers the best value for the individual business and not one that
simply conforms to a particular network or tariff.
"For example, we offer rolling mobile contracts from as little as 30 days. This has proven popular with companies with a temporary mobile workforce or those who like the flexibility to scale up or down easily in response to changing dynamics of the business environment.
"We have heard of businesses being signed up to three, four and in some cases, even five year deals - I believe there is simply no place in the market for these lengthy, inflexible contracts."
Straight has secured partnerships allowing the company to offer solutions from mobile network providers including Vodafone, O2, EE as well as handset and mobile technology manufacturers including Apple, BlackBerry and Samsung and Straight will also be utilising the BT network to offer landline and broadband solutions.
McCourt added: "The Straight Charter reflects our commitment to be clear and straight-forward when communicating with our customers and to delivering advice that is free from meaningless jargon and consumer hype."