Runners lining up for this year's Plusnet Yorkshire Marathon can look forward to some high profile support to spur them on as they tackle the 26.2 mile course.
The BBC Question of Sport team captain and BT Sport rugby pundit, Matt Dawson, has agreed to be an official ambassador for the event which takes place in York and its surrounding villages on Sunday 12th October.
The 41-year-old former England Rugby Union captain has given his backing for the race, held for the first time last year, and will be at the start and finish line on the day.
Matt, who completed the 2007 London Marathon for charity in 4:35:39, said: "I can't wait to be at the start line, cheering on the runners at this year's Plusnet Yorkshire Marathon. The enthusiasm and support this event has already received, in only its second year of existence, is truly infectious and I can't wait to witness it all for myself."
Andy Baker, CEO of Plusnet said: "Matt is both a sporting legend and household name so he is an obvious choice to bring on board to help promote this year's event. We hope as many people as possible will come and join ourselves and Matt in supporting the runners out on the course come event day."
Lisa Ashcroft, Plusnet Yorkshire Marathon event lead, said: "It is brilliant that Matt has agreed to be an ambassador for the event. His own sporting achievements are well documented and we hope his support for The Plusnet Yorkshire Marathon will prove inspirational for the thousands who will line up at the start on October 12th."
Matt, who toured with the British and Irish Lions, was a member of the England team that lifted the World Cup in 2003. He retired from the game in 2006.
The 2013 inaugural Plusnet Yorkshire Marathon, last October, was hailed a huge success, bringing in up to £2m for good causes. According to financial experts, it also brought a boost of at least £1m for the local economy.
And this year's run is on course to be another big success. Capacity for the event was increased to 7,000 due to popular demand and all the places were snapped up in just a few hours. Only charity places are now available.
The marathon is organised by the team behind the popular Jane Tomlinson's Run For All 10K Series and Leeds Half Marathon, and is part of the lasting legacy of the late Jane Tomlinson CBE, who raised almost £2million by completing a series of amazing sporting challenges, despite being diagnosed with incurable cancer.
www.theyorkshiremarathon.com.