Daisy Group has been appointed by Ellis Brigham to deliver a full upgrade of the company's IT infrastructure.
Established in 1933, Ellis Brigham is a large outdoor sports retailer. The business has grown from a small specialist boot seller to a household name with 500 employees at stores across the UK.
The group manages thousands of customer transactions each day, both in store and online and needed a new IT infrastructure that would support its growth.
The new operational model also needed to play a key role in improving the overall business strategy, enhance staff and sales collaboration and deliver cost efficiencies.
Ellis Brigham MD Robert Brigham said: "Having been in existence since the early part of the last century, we had a certain way of doing things. However we recognised that we needed to dramatically transform our on-site technology to create a sustainable operational model to take us forward and deliver what we needed to support our infrastructure today."
Daisy is to put in place a full suite of communications solutions that will include hosting the Ellis Brigham website from its data centre and providing a fleet of business-specific mobiles, providing the connectivity that powers the stores' EPoS systems and IP telephony.
Daisy will also power all customer interactions, from credit card transactions to answering phone calls and hosting its website.
Nathan Marke, Chief Technology Officer at Daisy Group, said: "Ellis Brigham is a fantastic example of a great British brand that is using technology to build on its heritage and deliver an online experience to customers and staff that matches the high quality of its products."