Senior executives of leading ICT companies descended on the world famous Gleneagles Hotel for Comms Vision 2014, the channel's premier strategic business planning convention (November 5th-7th).
And this year's line-up of Platinum sponsors wasted no time in setting the scene by spilling the beans on their reasons for supporting the event which is now in its ninth year.
"The landscape is changing massively," commented Andy Brocklehurst, Regional Sales Manager for Cisco UK & Ireland. " With Azlan we can help resellers navigate the future towards profitable outcomes. It's time for resellers to decide who they will back."
Peter Tomlinson, Director for Product, Marketing and Sales at Eclipse, also addressed Comms Vision delegates. "If something's worth doing, it's worth doing properly," he said. "Our Platinum sponsorship is the culmination of years of commitment to our channel. We are now introducing new product areas in hosted as well as opportunities with the Microsoft portfolio."
Gamma's Sales Director John Hawe's key message to delegates was that he wanted to take them to the next stage of market motivation. "We all understand hosted voice and SIP, now we're focused on helping resellers sell more through integrated marketing campaigns."
The role of UC in a hybrid world is top of the agenda for Shoretel. Adrian Hipkiss, Vice President and Managing Director EMEA, explained how the acquisition of M5 Networks introduced UC-as-a-Service to the vendor's portfolio, and that bringing choice to resellers and customers was now a top priority.
"Our investment in a next generation platform offers a seamless choice between on-premise, cloud or a hybrid solution," said Hipkiss. "This will build on our 20% year-on-year growth."
Martyn Etherington, Mitel's Chief Marketing Officer, also has clear objectives for top and bottom line growth for Mitel and its partners; and to say the vendor is well advanced along a steep growth curve would be to greatly understate its expansion from a $400m company two years ago to a $1.2bn operation today.
"We've doubled our investment in innovation to $100m," he told delegates. "There is a big opportunity for partners to share in our momentum."