It seems the 'business turnaround' industry is just as fond of acronyms as our own. Its brightest luminary, PY Gerbeau, swears by a brace of acronyms that form the foundation of his approach to breathing life back into drowning organisations. His two favourite management values - JFD (Just F' Do It) and FIF (Fit In Or F' Off) - have not failed him yet.
Gerbeau's loyalty to his tried and tested JFD and FIF formula has helped him to secure many notable successes but he is perhaps best known for rescuing the Millennium Dome from what appeared to be certain failure.
It goes without saying that the Gleneagles audience were light years away from needing a 'helping hand', but the flamboyant French entrepreneur and former professional ice hockey player (he became a member of the French national team until an injury curtailed his sporting career) provided Comms Vision delegates with a lively and at times hilarious lesson on leadership and managing business change.
His penchant for taking over failing businesses and reinventing them as fighting fit machines is well documented. And a strict adherence to his non-nonsense management values plus four other key principles ensure that successful outcomes are a dead cert.
Gerbeau's Fab Four principles – Flexibility, Adaptability, Agility and Common Sense - when combined help businesses to adopt a chameleon-like strategy that enables them to adapt to changing and threatening environments, but only if organisations are orchestrated in the right direction.
"Management is not about knowledge and giving orders, it's about being a conductor," added Gerbeau. "The only rule is to ensure that staff play together from the same song sheet.
"Business starts and finishes with people. And as a leader you need to reinvent yourself. It's not just about being visionary, it's about being a doer. So be absolutely committed, live the brand, get people to change and pass on your passion to your staff."
Brands can take years to build but minutes to destroy, and you have to get it right first time or be punished, warned Gerbeau. "Staff need to believe in the brand values and the biggest challenge is to lead by example," he added. "Staff want to learn and be inspired.
"The chief exec needs one week a year on the floor to remind them of who they work for - the customer - and staff want to understand them as a person.
"Leaders have a mission. It's not about money, it's about making a difference - and you make a difference by showing people you are on a mission."
Devising a strategy can be easy, but implementing one is another matter with change management being a potential sticking point. "Getting people used to change is a challenge," added Gerbeau. "This can be done by changing departments around and moving desks every three months to give people a taste of change. Without change businesses won't survive."