A new breed of data specialist is set to empower big businesses by bridging the gaps between data, people and technology.
The emergence of Chief Data Officers (CDOs) underlines the strategic value of data, and according to a survey of CIOs by Experian (the global information services group) the requirement for such people appears urgent, with 61% wanting to see a CDO hired within the next 12 months.
Alongside the CIO as the point-person for guiding the use of data within the business, the CDO will be expected to navigate an increasingly complex landscape to deliver the best results for both brands and customers.
Experian's study, called Dawn of the Chief Data Officer, concluded that 90% of CIOs believe that data is transforming the way they do business, and 92% suggested that a CDO is best placed to define data strategy, with CDOs tipped to become senior board level players by 2020, reckons Experian.
The study also suggests that 2015 is set to be the year where this new 'data force' takes the lead in overseeing the use of data within organisations.
Boris Huard, Managing Director of Experian Data Quality said: "The 'data force' will have a key role at the heart of businesses. We can add Chief Digital Officer, alongside CDOs and Director of Insights, as emerging new roles which have come about in response to the pressure and opportunity presented by big data.
"What is particularly encouraging is that companies are increasingly switching on to the value of data. They are realising that more emphasis needs to be placed on data management and strategy to ensure that they are able to satisfy burgeoning customer expectations, both now and in the future.
"This new breed of data professionals will have wide-ranging impact on the way that brands interact with customers. Regardless of what industry you are operating in, your marketers are only ever as good as the data that underpins their plans, ensuring data quality is one important element of getting your interactions with the consumer right."