Gamma has launched a dedicated Microsoft Lync website to help its existing and prospective channel partners realise the benefits of providing Microsoft Lync-compatible SIP trunks and to support them on their journey to unified communications.
SIP trunking services that integrate with Microsoft Lync allow users to make and receive calls on their desktop PC, mobile or any device using the Lync web client. This unshackles businesses from the 9-5 office environment and sets workforces free to work in a way that suits them.
Following its successful completion of the Microsoft Lync 2013 certification in early 2014 Gamma has seen an increase in demand for Microsoft Lync.
Paul Wakefield, SIP Product Manager at Gamma, said: "Resellers who are already providing customers with Microsoft Lync could benefit from adding SIP to their portfolio to offer a comprehensive end-to end-solution, leading to increased margins and customer retention.
"Our goal is to help our channel partners increase wallet share and leverage the opportunity that Microsoft Lync offers. If they don't, it will only be a matter of time before their competitors do."
With the option of a branded billing bureau, number flexibility and fraud management, combined with being approximately just one of ten SIP trunking service providers that are qualified to meet the Microsoft UCOIP requirements, Gamma believes its proposition gives resellers the edge to help them make more money out of the Lync stack.
John Pittaway, Sales Director at Risual commented: "As a long standing Microsoft Gold Partner, it's great to see how focused Gamma is on providing an end-to-end service by extending unified communications beyond the office environment with SIP and Microsoft Lync."
Gamma recently announced major SIP trunking pricing initiatives, offering free call termination to UK mobile and fixed destinations, including 01, 02 and 03 number ranges.
The communications provider believes that the move to a transactional model for SIP makes it easier to administer and provides a real differentiator based around price rather than features.