Growing confidence in cloud security has prompted 29% of IT buyers to spend on cloud services, according to a study by Technology Business Research (TBR).
"Throughout the study, we noted the largest customer concern was outside breach of data - there is a customer expectation that cloud solutions should have security embedded to address such issues," said TBR Cloud Research Analyst Molly Gallaher Boddy.
"Yet there was also a desire for tailored security solutions, offering consulting and managed services vendors a chance to help customers gain the security specificity they require.
"Because of this, the cloud security market is led by multiline companies that provide a range of cloud security and private cloud services that ultimately give customers cloud security packages with the option for additional add-ons."
Though customers expect CSPs to offer comprehensive security, survey respondents sought additional security options from third-party providers that offer vertical and workload-specific solutions.
As the cloud market matures, end users will purchase additional managed security services to help them customise their cloud environments, creating a rich opportunity for cloud consulting firms, systems integrators (SIs) and third-party providers, says TBR.
Given the state of the market, TBR believes CSPs that offer a range of customised cloud security services alongside private cloud options, such as current leader IBM, are best situated to win in the cloud security market.