Vodafone UK's remodelled partner programme puts a spotlight on capability and customer experience rather than volume and kicks into action early next year.
"We've been readying ourselves and our partners for the launch of the new programme with convergence capabilities and customer experience at its heart," stated Nick Birtwistle, Partners and Alliances Director, Vodafone UK.
"We've invested time and resources in the tools, training and marketing materials to support partners as we move to a capability model."
The existing Platinum, Gold and Silver designations will be replaced by capability tiers called Approved, Specialist, Advanced and Total Communications.
"The new programme, unlike the old model, is converged and open to all Vodafone Partner Services (VPS) partners, both fixed and mobile," added Birtwistle.
Vodafone UK has also adopted a more regional focus, reflecting a wider move to a regional business support model in its direct enterprise channels.
Jan Collins, Kathryn Platt and Oliver Lofthouse are now heading up Vodafone Partner Services, which continues to be overseen by Birtwistle.
"We know that SMEs want a relationship with a local supplier or partner," said Birtwistle.
"Businesses today need to be ready for anything. They need to be agile, they need to respond quickly to changes in their own industries and they need to be able to meet their customers' demands.
"There is an increasing uptake of UC and converged communications among UK businesses, along with demand for cloud, hosting and IoT services.
"Communications, and particularly total and converged communications, has a big role to play in helping UK businesses to tackle these challenges, which is why capabilities are vital for our partners and a key focus within our own business."
Not all partners will be skilled in UC, prompting Vodafone UK to create a suite of training and certification materials.
For the first time partners will be able to gain Vodafone certification across the Vodafone fixed, mobile, converged and cloud portfolio.
"Because of the scale, our training and certification programme is the result of 12 months work and provides over 150 hours of learning materials," added Birtwistle.
"Our partner programme is also designed to be future proofed. For example, we can build in new capabilities, products and services as they are developed and become available."