Pragma partners are set to boost their online presence using a guide produced by the cloud service provider to the channel.
"With over 81% of prospects performing online research before purchasing a communications platform and over 75% never scrolling past the first page of search engines, it is of paramount importance for comms resellers to strengthen their visibility across search engines," stated Will Morey, Sales and Marketing Director.
The industry specific guide was launched following a link-up between Pragma and digital marketing agency GetCrisp.
The guide highlights the importance of Search Engine Optimisation (SEO) and lists key actions for comms resellers needing to do to improve their visibility online.
The SEO guide is the second of a series of guides Pragma has developed to help comms resellers overcome the common pain-points that were identified through the company's recent market survey.
Will Morey, Sales and Marketing Director and Pragma added “Our survey identified online presence as a key area of concern for comms resellers," added Morey.
Lily Comms MD Chris Morrisey said: "It's interesting to see Pragma's take on something that’s become a key concern for the majority of comms resellers."