8x8 has appointed Bruno Bertini as CMO to drive its global marketing strategy to raise awareness and accelerate demand and growth opportunities.
Bertini brings over 15 years of experience in the contact centre and customer experience industry, having most recently served as Global VP of Demand Generation and Growth Marketing at Freshworks.
He also spent more than eight years as a marketing executive at Genesys holding multiple leadership roles including Global VP, Partnerships, Alliances and Ecosystem Marketing and Global VP of Americas Revenue and Growth Marketing.
CEO Samuel Wilson said: “Bruno’s experience within demand generation will serve to accelerate the growth and adoption of our cloud contact centre and unified communications platform.”