Microsoft to sell Azure cloud direct

Microsoft is to start selling Azure cloud services direct to the SMB market in a move that could divert sales away from service providers active in that market segment.

From the beginning of March there will be a new way to buy and manage Azure services directly from Microsoft, said the vendor, which will 'make our licensing transaction process easier, more efficient and simpler for our customers'.

The new model includes the 'streamlined, digital, Microsoft Customer Agreement', it said, which replaces current purchasing systems via resellers and MSPs. 

Customers buying Azure through the direct channel will be offered a list of Microsoft and third party products and services, and a new 11-page Microsoft Customer Agreement.

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