Changes to Avaya's Edge partner programme include a newly structured step by step journey from basic value propositions advancing through to solution selling, innovation and digital transformation, all presented as an equal opportunity open to every partner no matter their size or business model.
“Our own growth is linked to the growth of our partners, regardless of where they sit today on the Avaya Edge programme,” said Fadi Moubarak, Vice President Channels, Avaya International. "Our growth strategies need to align with those of our partners if we’re to succeed in our goals."
Moubarak noted that Avaya will focus its efforts on three main areas in 2019 – a bigger emphasis on cloud, complete solutions based on the vendor's API driven ecosystem and new technologies.
According to Avaya, partner numbers in the Edge programme increased 159% over the past year.