Education key to driving investment in tech

All resellers can get involved in conferencing but education is key in bringing solutions to life, says Mark Sumner, UC&C Business Manager at Northamber.

“We work with UC, AV and IT resellers and they are recognising that conferencing is a market they need to enter and understand,” he stated.

Sumner cited Konftel’s interactive room guide for cutting through the conferencing jungle and streamlining the sales process.

He added: “In today’s more flexible hybrid world video conferencing can take place everywhere there’s a connectivity signal. I think the hotel and hospitality sector hiring out equipment in rooms offers huge potential in 2022.”

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