Cadoo kicks off UK expansion bid

Irish SMS specialist Cadoo has launched its mobile solutions across the UK with plans to hit £1.7m in revenues within the first two years.

The company has made Birmingham its UK base as it eyes further international market expansion.

Cadoo’s platform enables organisations to send critical messages for service notifications, internal alerts and marketing campaigns.

Cillian McCarthy, CEO, Cadoo, said: “Our growth reflects the renewed focus organisations are putting on SMS and mobile messaging as a reliable, secure and speedy way to deliver messages.

“Alongside the usual marketing, employee and service messages, there has been a huge increase in COVID-19 alerts with Cadoo sending two million messages each month, up from 1.2 million before the pandemic.”

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