Content+Cloud becomes UK base for Nordic firm Advania

Content+Cloud has been acquired by Nordic IT services provider Advania and will become the foundation of its UK presence.

The acquisition marks Advania’s first expansion outside of the Nordics and takes its turnover to £800m.

Content+Cloud will continue operating as a Microsoft-focused cloud services and digital transformation partner, with CEO Peter Sweetbaum (pictured) remaining at the helm.

He said: “Becoming part of the Advania Group presents an exciting opportunity for the group to build a leading European technology and transformation provider to our clients.”

Mikael Noaksson, CEO of Advania, added: ““Being able to join forces with Peter and his team is an opportunity for Advania to enhance our customer proposition and to scale our offering outside the Nordics.”

The deal represents a realisation for private equity firm ECI Partners following five years of investment. Goldman Sachs Asset Management will continue to be the majority shareholder of the Advania Group.

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