8x8's $125m acquisition of Singapore-based Wavecell gives it a presence in the global CPaaS market and expands its reach into the south east Asian region.
“The market opportunity in CPaaS is growing rapidly, and this acquisition enables us to quickly provide these services to our customers around the world,” said Vik Verma, CEO of 8x8.
“We now have a significant market presence in Asia and expect to continue to expand in the region and globally.”
Dejan Deklich, Chief Product Officer of 8x8, added: “We can now offer customers enterprise class APIs, bringing a CPaaS solution to our global communications platform.
“Customer demand for CPaaS is accelerating and now organisations can easily add real-time communication capabilities that include SMS, chat apps, voice and video to improve the experience for their end customers.
"The integration of all the APIs and data into one CPaaS platform gives 8x8 customers the ability to engage with end users in true omni-channel fashion and understand the full customer journey.”