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CityFibre has launched a multi-platform marketing campaign, fronted by its first TV advertising spot that will run on the Sky AdSmart and YouTube, targeting CityFibre’s coverage areas.
This will be complemented by content on social, digital audio and OOH platforms in geotargeted areas where the CityFibre network is available.
Dan Ramsay, CMO at CityFibre said: "For too long we’ve put up with broadband that has sucked the life out of using the internet.
“It’s time to uncork the potential of what better connectivity can do for all of us.”
CityFibre’s nationwide networks now pass over 2.6 million premises and are used by over 30 consumer ISPs including Vodafone, TalkTalk and Zen to provide broadband services.
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