Colt has announced a UK franchise agreement with SAS Global Communications (SAS), an international provider of managed network and professional services.
The franchise agreement enables SAS to move into the cloud services market, offering the Colt Ceano portfolio of cloud based services to complement its existing offerings, which includes professional services, proactive network monitoring, and predictive helpdesk services.
As part of Colt's franchise network, SAS will have access to Colt's dedicated account team, training programme, technical consultants and commercial experts.
"This agreement is important to SAS and forms a key part of our business strategy for the next three years," said Charles Davis, CEO for SAS Global Communications.
"One of our goals is to develop new and distinct channels to market that will both complement existing partner relationships and enhance SAS's overall value proposition for customers. By adding the Colt portfolio to our own, we increase the quality and diversity of managed services we are able to deliver to our customers. This builds on our strategy to move into the cloud services market and our recent acquisition of the software development company Trigger means that we have the skills and capability to take Colt Ceano to market."
Colt is targeting a limited number of specialist value added resellers (VARs) to join its franchise partner programme in each of its European markets. Colt has already recruited franchise partners in France, Spain, Germany and Belgium, which has successfully extended the Colt brand across a wider network of VARs.