An eBook produced by Entanet aims to help resellers better understand the market for IP VPNs and comes following a period in which the company has witnessed a sharp rise in demand for VPN solutions.
Darren Farnden, Head of Marketing, said: "Over the past year we've helped hungry partners increase their pipeline of high value IP VPN business by 50%.
"We've been guiding them on how to identify opportunities, scope requirements and sell solutions effectively. That approach is working and we think more partners could benefit. The demand is clearly there, it's just that many customers don't know about the benefits of IP VPNs."
Farnden says that by getting a good understanding of the business benefits, resellers can approach customers with confidence and build good relationships.
"If they can help the customer see the positive impact an IP VPN can deliver, resellers can add genuine value and create good long-term relationships with 'sticky' customers that will provide a strong base for the future of their own business and support their growth plans."
To help resellers get started and introduce its IP VPN services, Entanet produced the eBook, called 'An insight into IP VPNs', designed to highlight the advantages and benefits of the solution and will help resellers to gain the level of understanding and confidence they need to talk customers through the options.