Avaya channel partner C-Ways has implemented a comms network to support media coverage of the first Test of the 2015 Ashes series to be staged at Glamorgan County Cricket Club's SWALEC Stadium in Cardiff (8th-12th July).
The Avaya Fabric Connect network will provision 120 journalists from around the world with Wi-Fi in the broadcast and media centre, as well as providing pitch-side access for live correspondents and photographers.
The network was deployed in five days including a full migration from Glamorgan's existing set-up without any service interruptions.
Hugh Morris, CEO, Glamorgan Cricket Club, said: "In my playing days, you'd typically have a press box of writers filing their copy over the telephone or even by fax machine.
"Today sports fans expect immediate coverage of events, regardless of where they are in the world, and increasingly technology-savvy and digitally-minded viewers demand an engaging and interactive experience.
"Our media need to know they can count on the network running seamlessly from the very first Tweet of the day, until the last story is filed."
Garry Veale, president of Avaya Europe, added: "With the sheer amount of time fans spend in the stadium, there's huge potential to make more of the fan experience through custom apps, e-commerce, marketing initiatives and promotions, and to boost the value proposition."