A week after rival Exertis signed up with Dell to be its retail champion, distributor Tech Data UK has decided to place more focus on retail and introduce new services and processes designed to meet the 'omni-channel' needs of customers in the sector, making it 'easier and more efficient for retailers to do business'.
The company is aiming to drive significant growth in the retail sector and has formed an autonomous retail board, headed by Group Sales Director Martin Boyce, to focus on developing the company's retail strategy and driving higher awareness and activity across the business.
Boyce said: "We have a strategic plan and we are making a long-term commitment to growing our business in this sector. We are introducing new services and processes to meet the specific, diverse and rapidly changing needs of retailers. These services, along with the investment in people and resources we have made, will provide a strong focus and support for retailers, make it easier for them to do business with us and keep control of their costs."
The company is also aiming to form new partnerships with key retail vendors. It already works with consumer brands and is presently talking to a number of a number of other major names about adding their product lines to its portfolio.